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COMMUNICATION

All forms

Communication – all forms

“FIRST CLUE ABOUT ALGEBRA” VIDEOS

The Dirty Little Secret

Oh, nobody ever thought to mention this to you? Well, today’s your day. (1:01)

How to Run a Pirate Ship

A little algebra saves the captain from his own band of cutthroats (2:48)

Picking the Best Blues

You find algebra in surprising places–like a blues festival (3:35)

BOOKS

The Constitution Has Expired

What if the America had to start all over from scratch–today? Would we implode or be forced to live up to our ideals?
Get synopsis or free copy
Sample chapters 1-3

Traveler’s French Cheat Sheet

Get by without learning any French
Paperback book and mobile app for Apple and Android  
Why reinvent phrasebook?  
Usability test highlights

One Brief Miracle

Definitive behind-closed-doors account of American diplomat Philip Habib’s mission to stop the 1982 siege of Beirut

DESIGN

Close up of simple listings from "Traveler's French Cheat Sheet"

Websites
Mobile apps
Infographics
Processes
Wayfinding

RESEARCH

Matrix showing which kinds of research was done for a sampling of clients

Interviews
Surveys
Usability testing (see video of highlights from one test)
Ethnographic observation

OTHER VIDEO

CONSULTING

Sample list of consulting projects

We do projects for clients and projects of our own

Clients range from Fortune 500 companies to startups to law firms

We are most at home with complex projects where the stakes are high

SPANISH  INTERPRETING

Spanish/English medical and legal reference books

One of our associates is a certified medical and legal interpreter with extensive experience at Stanford Hospital, a community medical clinic, and in a range of legal proceedings

THE PECULIAR STORY BEHIND THE “FIRST CLUE ABOUT ALGEBRA” SERIES

Algebra tends to make people feel stupid. These videos aim to prevent that.

I certainly felt stupid when I flunked algebra in high school. But later I had to learn it as an adult for a job. These short videos grew out of that second experience. They are what I wish I had had in the first.

They do NOT teach algebra—or, to use an analogy, they do not teach you to ride a horse. They just explain what a horse is before you get on one.

They take this approach because I’m not an educator and certainly not a mathematician. I’m an explainer. Much of my career has entailed explaining things that I had known nothing about when I walked in the door – lighthouses, diplomacy, groundwater, legal cases, macroeconomics, heart valve surgery. Whatever the topic, I learn as much as I can and rely heavily on subject matter experts (SMEs) to answer my hundred questions and to check my work for accuracy.

For an explainer, algebra is the ultimate challenge. So these videos are my moonshot.

They are for young people perplexed by algebra and for the adults trying to help them. Please let me know what you think. 

John Boykin

Back up to videos

CONTACT  US

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Applegate LLC is a California-registered partnership

info@ApplegateLLC.com

About John Boykin